Tim Ferriss is a self-made lab rat. The author and entrepreneur has been subjecting himself to audacious experiments in physical training and nutrition since high school. In perhaps the most extreme undertaking, he packed on 34 pounds of muscle while dropping 3 pounds of fat in 28 days. He recounts his adventures in a new book, The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman, a title he reverse-engineered from data he collected from the clickstream and Twitterverse.
From Wired Magazine