Hierarchy of Book Publishing
The Top 100
(circa 2012)

1). Brand-name authors (still)

  • Stephen King (since 1974)
  • John Grisham (1989)
  • Patricia Cornwell (1990)
  • Jodi Picoult (1992)
  • Nicholas Sparks (1996)
  • Jennifer Weiner (2001)
  • Etc.

2). Self-published authors with proven track…

@MonacelliPress 1K Twitter Followers Giveaway - EXTENDED!


To celebrate that they will soon reach 1,000 followers on Twitter, The Monacelli Press is running a Twitter contest. From November 30 to December 13,* tweet your favorite Fall 2010 Monacelli Press book and include @MonacelliPress in the tweet to enter to win.

*Because @MonacelliPress needs a few more followers to hit 1,000, the entry deadline has been extended to Monday, December 20.


NO PURCHASE NECESSARY. Enter by tweeting your favorite fall book from The Monacelli Press to @MonacelliPress between November 30 at 9:00 am, ending December 13** at 5:00 pm. If @MonacelliPress does not have 1,000 followers by December 13,** the deadline will be extended. Fall books that are eligible to win are listed below and also can be viewed here (for a limited time):



We will randomly draw the winner from all people who have submitted a tweet during the offer date period. The Monacelli Press will tweet the winner for his/her mailing address and send the book immediately upon receiving the mailing address. The Monacelli Press will send the winner the book of his/her choice, as tweeted in the entry. Offer is only open to U.S. residents (excluding Puerto Rico), age 18 years or older, who have a valid Twitter account. Void where prohibited or restricted by law. In the case of a dispute over the identity of an entrant, the authorized account holder of the Twitter account used to enter will be deemed to be the entrant. The Monacelli Press is not responsible for lost/late/misdirected entries or computer malfunctions. Entries that contain errors, are incomplete, corrupted or illegible will not be accepted. The Monacelli Press reserves the right to disqualify entries from anyone tampering with the Twitter entry process. The Monacelli Press assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft, destruction, or unauthorized access to Twitter.

Sponsor is not responsible for lost, late, or misdirected tweets; computer malfunctions, including but not limited to any error, omission, interruption, deletion, defect, delay in operation or transmission or communications line failure; or theft, destruction or unauthorized access to entrant’s Twitter account. Tweets that contain errors, are incomplete, corrupted or illegible will not be accepted. Sponsor reserves the right to disqualify entries from anyone tampering with the Twitter entry process.


This sweepstakes is open to legal residents of the United States (excluding Puerto Rico) over the age of 18 at time of entry. All federal, state, and local regulations apply. Void where prohibited. Employees of Random House, Inc., its parent, subsidiaries, affiliates, suppliers, and agencies, and their immediate family members and persons living in their household are not eligible to enter this sweepstakes.


Winner will be randomly selected from the group of eligible entrants received by the entry deadline. Odds of winning depend on the number of eligible entries received. Sponsor will notify Winner by sending a tweet. Winner will be required to provide his/her address for mailing of the prize.


The Winner will receive one free copy of one of the book he/she tweeted to enter. Eligible books are:

  • ASIAN ART NOW by Melissa Chiu and Benjamin Genocchio (978-1-58093-298-1)
  • AUTO FOCUS by Susan Bright (978-1-58093-300-1)
  • THE DECORATIVE CARPET by Alix G. Perrachon; Foreword by Doris Leslie Blau (978-1-58093-299-8)
  • ESSENTIAL ELEGANCE by Jose Solis Betancourt and Paul Sherrill (978-1-58093-278-3)
  • GARDENS OF THE HUDSON VALLEY Photographs by Susan Daley and Steve Gross; Text by Nancy Berner and Susan Lowry; Foreword by Gregory Long (978-1-58093-277-6)
  • GRAPHIC by Steven Heller and Lita Talarico (978-1-58093-297-4)
  • THE GREAT GARDENS OF CHINA by Fang Xiaofeng (978-1-58093-303-2)
  • HAUNTED HOUSES by Corinne May Botz (978-1-58093-291-2)
  • HENRI MATISSE by Shirley Neilsen Blum (978-1-58093-295-0)
  • I WONDER by Marian Bantjes (978-1-58093-296-7)
  • A LIFE OF STYLE by Rebecca Moses (978-1-58093-293-6)
  • LIFTING THE CURTAIN ON DESIGN by Vicente Wolf (978-1-58093-267-7)
  • MADE TO ORDER by Campion Platt; Foreword by Jay McInerney (978-1-58093-280-6)
  • MANOLO’S NEW SHOES by Manolo Blahnik; Contributions by Suzy Menkes, Grace Coddington, and Milena Canonero (978-1-58093-282-0)
  • NICE HOUSE by Samuel G. White (978-1-58093-287-5)
  • PRIVATE GARDENS OF CONNECTICUT by Jane Garmey; Photography by John M. Hall (978-1-58093-241-7)
  • THE SWEDISH COUNTRY HOUSE by Susanna Scherman; Photographs by Ake E:son Lindman (978-1-58093-294-3)
  • THE FINEST ROOMS IN AMERICA by Thomas Jayne (978-1-58093-242-4)
  • THOMAS STRUTH by Thomas Struth; Edited by Tobia Bezzola, James Lingwood, Anette Kruszynski, and Armin Zweite (978-1-58093-284-4)
  • VAN GOGH IN AUVERS by Wouter van der Veen (978-1-58093-301-8)


For the name of the Winner, available after December 31, 2010, send a stamped, self-addressed envelope to Twitter Giveaway, attn: Rebecca McNamara, Random House, Inc., 1745 Broadway, New York, NY 10019 by January 30, 2010.


By participating in this sweepstakes, entrants agree to abide by these official rules. Sponsor is not responsible for injury or damage to any computer, other equipment, or person relating to or resulting from participation in the sweepstakes, or participating in the Twitter network. Entrants release Sponsor, its agencies, and assigns from any liability, damage and/or loss resulting from participating in this sweepstakes and/or the acceptance, use or misuse of the prize. Acceptance of the prize constitutes permission for Sponsor to publish, post online, or otherwise refer to the name of the winner in any and all forms and media throughout the world, and for any and all publicity or promotional purposes, without obligation or compensation, except where prohibited by law.


Random House, Inc., 1745 Broadway, New York, NY 10019.




Produced this motion graphics video for the DECISION POINTS Deluxe eBook Edition.

A groundbreaking first in bringing multimedia to presidential memoir, the Deluxe eBook edition of Decision Points will captivate supporters, surprise critics, and change perspectives on eight remarkable years in American history—and on the man at the center of events.

 Animation by Chieh Yen. Music by Tyler Cash.

There are few things—ok, perhaps zero things—that could make me want to read George W. Bush’s autobiography, but this trailer for the Deluxe eBook edition comes close. My interest is piqued. The commercial promises a “new kind of autobiography, a new kind of reading experience.” Now, this could be a lot of bluster—we are talking about a former president here—but I’m VERY curious how well these multimedia features are integrated into the text of the book and how rich vs. distracting it is.

But here’s my usual caveat: Are publishers going far enough? Are they really exploiting the potential of the iPad? It’s not enough to replicate the experience of reading a book (although that is a good place to start). I’m not convinced that simply adding more content—including video—is enough to compel a critical mass of readers to choose one reading experience over another. It feels a little … lazy. Just like with newspaper and with magazine publishers, the opportunity is here for book publishers to create an entirely different experience, separate from its print antecedent.